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The problem

Companies that sell physical products usually know their catalogue far better than their addressable market. Target lists get assembled ad hoc, often from whoever happened to enquire last year, and the reasoning behind them is never written down.

Campiqo makes the reasoning explicit. The market definition becomes an object you can inspect, argue with and improve, instead of a spreadsheet nobody can explain.

The workflow

  1. 1Add the productPaste a website address or add the product manually.
  2. 2Review the product profileCheck extracted attributes and correct anything wrong before continuing.
  3. 3Generate candidate segmentsReview proposed industries, company profiles and buying roles with their reasoning.
  4. 4Save an audienceTighten criteria, add exclusions and save the definition for reuse.
  5. 5Generate and approve a campaignReview the draft, edit copy, then approve or reject it.

See how Campiqo works on your own product

Paste a public product or business page and review the campaign it produces. No account is needed to generate your first campaign.