Market context
Purchases are rarely made by one person. A clinical user identifies the need, a biomedical or technical function validates specifications, and procurement controls the commercial decision. Messaging that speaks only to one of those roles stalls.
Claims are constrained. What may be said about a device depends on its classification and on the jurisdiction of the buyer, which makes mandatory human approval of every outbound draft a practical requirement rather than a nicety.
Approval is non-negotiable
Every campaign draft in Campiqo requires explicit human approval before it can be used, and the approving user and timestamp are recorded in the audit log.
Specification accuracy
Product intelligence surfaces the attributes it extracted and their source. Anything it could not verify is flagged rather than guessed, so a reviewer can fill the gap.
Segment by care setting
Hospital, clinic, laboratory and home-care settings have different budget cycles and different decision makers. Audiences can be defined separately for each.