Industry
Machinery demand follows application and capacity, not industry labels. The audience model is built around those attributes.
A machine is bought for a process, not for a sector. Two companies with the same industry code can have entirely different requirements, while a foundry and a recycling operation might need the same handling equipment.
That is why prospect discovery reasons from application, throughput and material handled rather than from industry classification alone.
Segments are built from what the equipment does, which surfaces adjacent industries a classification-based list would miss.
Parts, consumables and service contracts are separate products with separate buyers, and can be modelled as such.
Saved audience definitions stay stable across a multi-quarter cycle, so messaging does not drift each time someone rebuilds a list.
Paste a public product or business page and review the campaign it produces. No account is needed to generate your first campaign.
