What it does
Most marketing tools start with an empty campaign editor. Campiqo starts with your product. Give it a website address or add a product manually, and it builds a structured profile: what the item is, the category it belongs to, the problems it solves, the technical attributes that matter to a buyer and the commercial context around it.
- Extracts product attributes, categories and positioning from your own site
- Normalises messy catalogue data into a consistent structure
- Flags missing information that would weaken a campaign
- Keeps a reviewable record you can correct before anything is generated
Why it matters for targeting
Audience quality is downstream of product understanding. A generic description produces a generic audience. A structured profile — category, application, buyer role, purchase trigger — lets the system reason about which organisations plausibly need the item and which job titles actually sign for it.
You stay in control
Nothing is inferred silently. Every extracted attribute is shown in the product record, editable, and attributed to the source it came from. If the model is unsure, it says so rather than inventing a specification.