From product to market definition
Prospect discovery translates a product profile into a market definition: which industries use it, at what company size, in which operational role, and what usually triggers a purchase. The output is a set of candidate segments rather than a single opaque list.
- Candidate segments with firmographic criteria
- Buying roles and likely decision makers per segment
- Stated reasoning for every suggestion
- Segments you can refine, merge, exclude or save as an audience
Reasoning you can audit
Each suggested segment carries the reasoning behind it. That makes the output reviewable by a human who knows the market — which is the point. You are meant to disagree with some of it and tighten the definition before anything goes further.
Data sources
Campiqo works from the product information you provide and the market reasoning it generates. Connections to third-party prospect data providers are planned and will be clearly labelled in the product when available.