Audiences as reusable objects
An audience in Campiqo is a saved definition — criteria, exclusions, and the reasoning that produced it — rather than a one-off export. Reusing a definition keeps messaging consistent when several products target the same market.
- Named, versioned audience definitions
- Inclusion and exclusion criteria
- Notes and owner for internal review
- Reusable across products and campaigns
Built for review
Because audiences are shared objects, they can be reviewed by the person who actually knows the territory before a campaign is built on top of them.