Transparent prioritisation
Leads are ordered using signals available inside Campiqo: fit against the audience definition, product relevance, and engagement with campaigns. Every score shows its contributing factors, so a salesperson can judge whether the ranking makes sense.
- Fit, relevance and engagement signals
- Contributing factors visible on every lead
- Manual override, always recorded in the audit log
No invented certainty
Prioritisation is a ranking aid, not a prediction of revenue. Where a signal is missing, the lead shows incomplete information rather than a fabricated confidence number.